Managing Director  |  CEO  |  COO  |  Board & Strategic Advisory

Transforming organisations.
Empowering people. Delivering results.

Global transformation executive with 20 years of enterprise strategy, commercial growth, and board-level leadership across multinational organisations in automotive, mobility, AI, energy transition and financial services.

Graeme Woodlands, Managing Director and board director
20 YearsEnterprise strategy & transformation leadership
Graeme Woodlands, portrait
ASX · FTSE · NYSE
MBA · BBus
About

Transforming organisations.
Empowering people. Delivering results.

I am a Managing Director and C-suite executive with 20 years of experience leading large-scale transformation, commercial growth, and enterprise strategy across globally listed, private equity-backed and founder-led organisations.

My career spans multinational environments across Australia, New Zealand, Asia Pacific, the United States, Europe, and South America — working in highly regulated industries including automotive, mobility, financial services, energy transition, AI-enabled SaaS platforms, and consumer technology.

I have held P&L accountability across multi-billion-dollar enterprises and led complex organisations through strategic repositioning, operating model redesign, and large-scale digital transformation to unlock new growth opportunities and enhance enterprise value. Combining deep financial, strategic and operational expertise, I develop and execute tailored strategies that align business objectives with practical implementation.

My approach focuses on customer voice, internal data insight, defining key success drivers, clear roles and accountability, ensuring the team have the tools to do the job, and ensuring performance is recognised continually. I help organisations ask the right questions and pay attention to the key drivers that enable sustainable long-term growth.

I am known for bringing a fresh perspective, honest situational assessment, and the operational depth to determine whether a strategy is genuinely executable. I combine strategic vision with hands-on leadership — building high-performance cultures, aligning complex stakeholder groups, and delivering measurable outcomes in fast-moving and regulated markets.

Currently open to

Managing Director, CEO, Chief Operating Officer, transformation leadership, and board or strategic advisory engagements across Australia and internationally.

Expertise / What I Do

Leadership across the full enterprise

My leadership capability spans the full enterprise across finance, strategy and operations. Performance, leadership and board governance.

01

Enterprise Strategy & Transformation

Leading complex organisations through strategic repositioning, operating model redesign, and enterprise change aligned to business priorities. Proven ability to accelerate growth, or deliver business turnaround.

02

Commercial Growth & Revenue Acceleration

Designing and executing commercial strategies that drive revenue, improve margins, expand market share, tap into areas of new value, and create durable competitive advantage across B2B, B2C and platform business models.

03

AI, Digital Transformation & SaaS Platforms

Building and scaling AI-enabled platforms, SaaS marketplaces, and workflow digitisation programs that improve customer outcomes, operational efficiency and enterprise scalability.

04

High Performing Teams

Provide the role clarity, connective processes and genuine care to harness the discretionary effort required for the organisation to perform at its best. Growth is achieved faster when teams work together.

05

Private Equity & Investor-Aligned Growth

Executive leadership within PE-backed environments, driving investor-aligned growth strategies, governance frameworks and exit value creation.

06

Board & Strategic Advisory

Board-level executive experience across ASX-, FTSE-, and NYSE-listed organisations. Deep expertise in governance, enterprise risk, stakeholder leadership and board-level strategic decision-making.

Career Highlights

Measurable outcomes, enterprise-scale leadership

A 20 year executive career defined by measurable growth outcomes, enterprise-scale leadership, and transformation delivered in complex, competitive environments.

$12M → $35M
Enterprise Profitability Growth

Delivered sustained profitability growth from $12M to $35M within a private equity-backed mobility and asset finance platform, achieving ~18% CAGR over six years. Business subsequently sold for $235M.

$65M → $133M
Subaru New Zealand Turnaround

Led one of Subaru New Zealand’s most significant business turnarounds, doubling revenue, increasing market share by 50%, reducing overheads by 40%, and transforming a recurring $2M annual loss into $6M profitability within two years.

US$5 Billion
Ford Asia Pacific Strategy

Directed enterprise strategy and capital allocation across Ford Motor Company’s Asia Pacific portfolio spanning China, ASEAN, Oceania, and South Africa to establish an effective asset foundation to grow market share.

800 Employees
Ford IT Services India

Established Ford IT Services India from the ground up, building an 800-person operation generating approximately US$40M in first-year revenue and significantly strengthening Ford’s global technology infrastructure.

1.5 Million
AI-Enabled Energy Platform

Founded and scaled an AI-enabled SaaS marketplace for Australia’s energy transition, reaching approximately 1.5 million customers through enterprise partnerships with News Corp and The University of Melbourne.

#1
Global Leadership Engagement

Achieved the top leadership engagement ranking across Inchcape’s 38-country global network through enterprise-wide cultural transformation.

$90M → $120M
Ford Credit, Mexico

Identified opportunity and formed cross-functional executive steering committee to accelerate operational and financial performance improvement at Ford Credit, Mexico. Increased profitability by 20% within 12 months.

600%
Macquarie Bank Joint Venture

Structured and led a strategic vehicle supply Joint Venture with Macquarie Bank, increasing annual transaction volumes sixfold and materially expanding market reach.

Career Timeline

A career shaped by transformation

From global automotive leadership to founding an AI-enabled energy platform — a consistent throughline of strategic repositioning and commercial growth.

1998 — Ford / Inchcape eraEnergy transition & AI era — 2026
Role 012021 – 2026

Saive Pty Ltd

Founder, Managing Director & Executive Board Member
Melbourne, Australia

Founded an AI-enabled SaaS marketplace transforming consumer and SME access to energy transition services across Australia. Led corporate strategy, commercial growth, governance and platform innovation. Business acquired by Optima Technology Group Pty Ltd.

Role 022012 – 2021

NLC Pty Ltd

Director, Strategy, Sales & Marketing | Executive Board Member
Melbourne & Sydney, Australia

Executive Board Member and commercial leader for a private equity-backed mobility and asset finance platform. Directed national growth strategy, sales transformation and commercial expansion. Business acquired by SG Fleet (ASX: SGF) for $235M.

Role 032006 – 2011

Inchcape plc (FTSE: LON:INCH)

Managing Director | Australasia Executive Board Member
ANZ & Asia Pacific

Senior executive within a global automotive distribution and mobility group, with leadership accountability across a circa A$3 billion regional enterprise spanning Australia and New Zealand. Roles included Managing Director Subaru New Zealand and Managing Director Subaru Melbourne.

Role 041998 – 2006

Ford Motor Company (NYSE: F)

Head of Strategy, Ford APAC | Head of Strategy, Ford Credit
Detroit · Mexico City · Chennai · Bangkok · Singapore · Pretoria · Melbourne

Senior global strategy executive directing enterprise strategy, capital allocation, operational transformation, and international growth across Asia Pacific, Europe, South America, and emerging markets.

Sectors & Industries

Broad exposure, complex markets

Broad industry exposure across complex, regulated, and competitive markets.

Automotive & Mobility
Financial Services & Asset Finance
Energy Transition & Renewable Technologies
AI-Enabled SaaS & Marketplace Platforms
Consumer Technology & Digital Platforms
Private Equity-Backed Businesses
Listed Corporate Environments (ASX, FTSE, NYSE)
International & Cross-Border Operations
Modern vehicle in motion
Automotive & Mobility
Financial services and business planning
Financial Services
Solar energy installation on residential property
Energy Transition
Digital technology and data analytics
Technology & Digital Transformation
Board & Advisory

A board-ready perspective

With Executive Board Member experience across ASX-, FTSE-, and NYSE-listed multinational organisations, I bring a board-ready perspective grounded in governance, enterprise risk, strategic oversight, and stakeholder leadership.

I am available for Non-Executive Director, Board Advisory, and Strategic Advisory appointments — particularly in organisations navigating transformation, commercial growth, digital disruption, energy transition, or international expansion.

Board & Advisory Strengths
  • Corporate governance and enterprise risk oversight
  • Strategic planning and investment prioritisation
  • Commercial performance and P&L accountability
  • Executive team assessment and leadership capability
  • Strategic alignment of remuneration and bonus structures
  • Regulatory and compliance governance across financial services and consumer sectors
  • Stakeholder engagement and executive influence
  • AI, digital transformation, and technology strategy
  • Energy transition and sustainability positioning